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Sprecher Brewing Company



Focusing on the highest quality and tradition of European-style brewing

Established in 1985, Sprecher Brewing Company is dedicated to producing the best connoisseur-style craft beers and full-flavored gourmet sodas. Brewery founder Randal Sprecher was formerly a brewing supervisor at Pabst Brewing Company and was intrigued by the idea of focusing on specialty 'craft beers' with an eye on the highest quality and tradition of European-style brewing.

The inspiration for Sprecher Brewing Company originated when Sprecher was suddenly switched from going to Vietnam to Augsburg, Germany during the Vietnam War. During his 18 months of working there he gained an appreciation for German style beer.

Upon arriving back in the United States, he sadly realized his budget wouldn’t cover European style beers, only lower priced American beer. He began home brewing his own craft beers similar to the German ones he learned about while serving.

Originally pursuing a college degree from Humboldt University in Oceanography, Randy Sprecher made a switch filling his course load with all classes that would benefit his brewing career and help him start his very own brewery. On top of his studies, he began working several jobs to make money, which ranged from construction to mail delivery to tutoring to Social Security client intake.

In 1972, Sprecher applied to do special studies coursework at UC Davis involving fermentation science. By completing the courses he took at UC Davis, Sprecher became a yeast expert, advancing his brewing skills even more. Finally, Randy was hired by Pabst as the Supervisor of Brewing Operations at the Milwaukee brewery, so he packed up his Volkswagen Bus with all his brewing equipment, and made the move. During this time he continued home brewing, sampling friends, and most importantly, saving his money.

In 1984, when many employees including himself were let go, he took the $40,000 he had saved and began building the brewery of his dreams. Almost all of the equipment was either purchased used from an auction, or hand built by Sprecher and his friends.

At the beginning, Sprecher Brewing Company was located at 701 W Oregon St., in Milwaukee's Walker's Point area in a relatively small facility, but through the first ten years, the company steadily grew as locals and visitors to the area quickly discovered the high quality craft beers being produced.

By 1994, Sprecher was busting at the seems in that location and Randal started searching for a new location to expand into. He found the perfect spot that used to be a car factory on West Glendale Avenue, Wisconsin with a large space that would allow the company to continue flourish and allow more visitors to taste all of Sprecher's high-quality brews. Sprecher’s craft brewery is still located at this facility today.

If you visit Sprecher Brewery today, and tour their brew house, you will understand why “Fire Brewed” is found on all of their packaging. The reason is because they continue to brew all the craft beers and sodas in the gas-fired brew kettle they hand-built. At the end of every tour, Sprecher has saved the best for last, for you get to enter their indoor beer garden and enjoy free samples of their wide array of some of the best craft beer and sodas around.

Sprecher manufactures another small line of craft beers under the label Chameleon Brewing Company, which is highly respected, but much more exclusive. This exclusive Sprecher sub-label consists of four incredible beers, which are: the Hop on Top Aroma Hop Ale, the Witty White Wheat Ale brewed with spices, the Firelight English-style Summer Ale, and the Ryediculous Rye IPA.

Sprecher Brewing Company crafts over twenty different year-round, seasonal, and limited release beers, as well as eight gourmet sodas and a few additional seasonal ones, many of which have garnered awards over the years.

The brewery has been named Small Brewing Company of the Year at the Great American Beer Festival, in addition to making the Top 50 American Breweries list by both RateBeer.com and BeerAdvocate.com, probably the most widely used online beer rating sites. We are proud to offer you these special selections from Sprecher in our monthly beer box, and we hope you enjoy them!

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