“At Hinterland, we urge our customers to stop wasting your life drinking the same corporately-diluted beer and challenge your palate!”
The City of Green Bay is undoubtedly famous for its exceptional pro football Green Bay Packers. But few outside the Wisconsin city are aware of one of its most successful ongoing businesses that operates under the mantel of Hinterland Beer. We're excited to share these two memorable brews with our Craft Beer Club members!
The saga of Hinterland Beer began in 1995 when Bill and Michelle Tressler, both in their early twenties, opted out of corporate life and turned to craft beer as a means of exploring the meaning of life. For the record, one definition of hinterland can be described as a person’s vast knowledge that is limited by parochialism and short-sightedness.
The first Hinterland brewery was located in an old cheese (what else in Green Bay) factory just outside the city. After a near-disastrous fire almost cost the couple their business, they decided to expand and renovate a turn-of-the-century meat packing warehouse into a brewery and restaurant operation featuring farm-to-culinary experience.
Almost twenty-five years later, the operation has grown to include three additional restaurants that are the pride of Green Bay. Throughout these times, Hinterland Beer has remained the keystone factor in the operation’s road to success.
Bill Tressler is passionate about craft beer and his own unique style. He has been quoted as saying, “At Hinterland, we urge our customers to stop wasting your life drinking the same corporately-diluted beer and challenge your palate to a brew that has a rich heritage, a bold passion and a story that will make you way more exciting to others.”
Tressler also pointed out that that same philosophy can be found in his kitchens where his staff push each other to experiment with interesting combinations of perfectly paired flavors—each one designed to inspire their customers.
Hinterland Beer’s latest restaurant venture is located across the street from famed Lambeau Field, home of the Packers in the city’s Titletown District.
“Our new Hinterland Beer and food operation takes the Hinterland pioneering philosophy to a whole new level,” added Tressler. “Anyone who has tried our beer and food will attest that they are something special.”
Hinterland Beer and its owners are passionately convinced their food concept and award-winning beers are the real thing. Just like the Green Bay Packers. Enjoy this adventuresome combination of craft beers in the manner and spirit of its founders. Cheers!
Map of the area
1) WHEN IS NATIONAL BEER DAY IN THE U.S.?
In the United States, national Beer Day is celebrated every April 7th. The fact that date is just eight days ahead of the income tax deadline day is lost on many of the celebrants, probably for the better.
2) WHERE (IN REAL LIFE) WAS THE POPULAR HARRY POTTER QUIDDITCH GAME INVENTED?
Followers of Harry Potter series Novelist J.K. Rowling delight in the fact that Quidditch was invented in a British pub.
3) WHEN WAS THE TERM ‘ALCOHOLIDAY’ COINED AND WHAT DOES IT MEAN?
The word ‘alcoholiday’ was coined in the early 1900’s and means leisure time spent drinking. Seems there were a number of forward thinkers at the time.