The Duck-Rabbit Craft Brewery
A dark-beer-based craft brewery in Farmville, North Carolina
Founded in 2004, Duck-Rabbit Craft Brewery crafts exclusively “dark” beers in the town of Farmville, North Carolina. The owner and headbrewer behind the brand is Paul Philippon who used to be a university philosophy teacher.
The name of his brewery, and the logo, is a tie to his former life and references the Duck-Rabbit diagram from one of his favorite philosophy texts - Philosophical Investigations by Ludwig Wittgenstein.
The diagram, which looks like a duck or a rabbit, depending on the viewer’s perspective, also relates to the brewery’s specialty of dark beers. As Owner Paul Philippon has explained, “Many people don’t see beyond their first impression of a dark beer: color. The Duck-Rabbit line-up demonstrates that different dark beers can be refreshing, thirst quenching, hoppy, balanced, and robust. With our beer, as with our logo, a second look might reveal something you didn’t expect.”
Dark beers are usually an underrepresented part of the market, and we applaud Paul Philippon for not only making such a high risk decision, but also succeeding! While most breweries include just one or two dark beers in their line-up, or skip them all together, Paul’s portfolio is strictly made up of dark beers and they have become extremely popular. His celebrated Milk Stout is Duck-Rabbit’s flagship brew, and other offerings include an Amber Ale, Brown Ale, and Porter. Paul also brews a handful of seasonals that are made in very limited supply.